Stagnation, narrow product portfolio, difficulty to establish new growth engines, and low awareness of market trends are some of the common challenges cosmetic companies are facing. Since 2008 we provide the best assistance for your cosmetic brand and international business."

Erdinç Çetinçelik

Founder of Brandrevit

4 Keys to Making Big Changes Happen to make the transformation work in a business, you've got to get these four things:

1. Our brains are all about change.
2. Big changes happen fast once enough people get on board.
3. Making clear promises can fuel successful transformations.
4. Doing transformation right takes discipline.

Our brains are always changing, so we're not stuck with how we think. It's not just some idea from therapy; it's how our brains are wired. But just because our brains can change doesn't mean it happens on its own. We've got to make the effort to make it happen.

We've seen how powerful it is when everyone in a company agrees on what they're all about. Take Starbucks, for example. They didn't just set out to sell coffee – they wanted to be a special place for people. They called it the 'Starbucks experience.' They made a promise to give customers something uplifting every time they walked in. And they kept that promise. It's what makes people keep coming back.

A company's promise is what kickstarts big changes and leads to success. But it's not just about making a promise – you've got to follow through. A good promise does three things:

1. Makes the customer's life better in a unique way
2. Gets employees excited and on board
3. Shows customers they're getting something special and delivers on it

Real brands make promises and stick to them. It's not just business as usual – it's about making sure customers get what they really want, both emotionally and practically.

Specific revitalization actions & strategies that your cosmetic brand should undertake

Product Innovation: Introduce new formulations, textures, and shades to keep your product line fresh and appealing to consumers. Conduct research to identify emerging beauty trends and incorporate them into your product development process.

Packaging Redesign: Update packaging designs to reflect modern aesthetics, eco-friendly materials, and user-friendly features. Consider sustainable packaging options to align with consumers' growing environmental concerns.

Brand Collaborations: Collaborate with influencers, celebrities, or other brands to create limited-edition collections or exclusive product collaborations. This can generate buzz and attract new customers while leveraging the partner's audience.

Digital Marketing Campaigns: Develop engaging digital marketing campaigns across social media platforms to showcase product features, tutorials, and user testimonials. Utilize targeted advertising and influencer partnerships to reach specific demographics.

E-commerce Enhancement: Enhance your online shopping experience with user-friendly website design, personalized product recommendations, and hassle-free checkout processes. Offer exclusive online promotions, bundles, or samples to incentivize purchases.

In-store Experiences: Revamp brick-and-mortar retail spaces to create immersive and interactive shopping experiences. Incorporate digital displays, virtual try-on tools, and beauty consultations to engage customers and drive foot traffic.

Customer Loyalty Programs: Implement a rewards program to incentivize repeat purchases and foster customer loyalty. Offer points for every purchase, birthday gifts, early access to new products, and exclusive discounts to loyal members.

Clean Beauty Focus: Respond to consumer demand for clean, natural, and cruelty-free beauty products by reformulating existing products or launching new lines that prioritize ingredient transparency and ethical sourcing.

Educational Content: Provide educational content through blog posts, tutorials, and social media videos to educate consumers about routines, techniques, and product benefits. Establish your brand as a trusted authority in the beauty industry.

Community Engagement: Foster a sense of community among your customers through social media engagement, user-generated content campaigns, and online forums or groups. Encourage customers to share their experiences and connect with like-minded individuals.

Localized Marketing: Tailor marketing efforts to specific geographical regions or cultural preferences to resonate with diverse audiences. Consider partnering with local influencers or hosting events in target markets to increase brand visibility and relevance.

We provide full service to your business

Learn more about our expertise

We support clients in the way they need us the most, as Consultants, Facilitators, and Advisors.

What are the main 3 advantages of private labeling your cosmetics?

REDUCED COST: In private label cosmetics, the base formulation is already made and owned by the manufacturer. This means you don't have to spend thousands of dollars to recreate the wheel. Most cosmetic formulations are within 5-10% of each other, anyway.

STREAMLINED DECISION MAKING: When you venture out into the world of cosmetics manufacturing, it can be scary with all the terms, ingredients, packaging decisions, printing decisions, etc. When you private label your cosmetics, you don't have to make so many decisions. You usually test the formulation, choose your colors, and give the company your logo to print.

REDUCED LIABILITY: When you manufacture cosmetics in-house, you are legally responsible for the safety and cleanliness of the environment where you manufacture. If a customer has any type of issue, you need to be able to show that you maintained clean, safe conditions during the manufacturing of the said product. When you contract manufacture they take on the liability.

What are the main 3 insights that we provide to our clients?

We CREATE and IMPLEMENT strategies that connect purpose, ideas, people, and resources to achieve breakthrough results and deliver measurable impact.

We LEAD WITH EXPERTISE and depth of know-how. Our sensitivity to context and practical mindset ensure pragmatic and sustainable results.

We PARTNER with companies to address their critical barriers to success, capitalize on opportunities and execute in the context of their ever-changing realities.

What are the activities we perform in order to achieve the right results?

• Identifying potential growth opportunities.
• Assessing viability and feasibility of the opportunities.
• Creating a business plan and a business model for the selected initiatives.
• Identifying, and collaborating with potential local or international strategic partners.
• Measure the success of the implementation, and make the right changes.

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